Saturday, July 15, 2006

Entertaining People on a Spiritual Level

George Barna is hitting the ground running. Yesterday we reported about Barna's new position at Good News Holdings; today he announced a partnership with Tyndale House to produce books for an upcoming horror film/book series. Here's the press release...

Los Angeles, CA—July 11, 2006—Los Angeles-based multimedia company Good News Holdings and Wheaton, Illinois-based Tyndale House Publishers have announced their intent to work together on THE ATTICUS PROJECT, a partnership designed to leverage the power of print media with the magic of film. The project was announced today by George Barna, Chairman of Good News Holdings and Doug Knox, Senior Vice President at Tyndale House Publishers.

One of their first projects together will be a horror series designed for release both in film and book-form called DUDLEYTOWN, based on a true story concerning the legendary evil that has held Dudleytown, Connecticut in its grip for hundreds of years. Dudleytown has been pronounced by some, including film star Dan Aykroyd, to be “the scariest place on earth.” This venture is expected to yield seven projects targeting a teen audience.

“Our objective is to be the forerunner in a new genre of multimedia we are calling spiritainment,” says Good News Chairman George Barna. “Our research has shown that people—especially young people—absorb an amazing degree of their values, beliefs and lifestyle practices from the media content to which they are exposed. Our desire is to raise spiritual questions and draw people closer to God and His truths.”

“THE ATTICUS PROJECT is the first attempt to deliberately produce stories in one medium for the purpose of transferring the story into another,” says David Kirkpatrick, former Paramount Picture President and co-founder of Good News. “Over the last three years, 85% of the movie box office was generated from films that happened to be previously franchised in another medium. THE ATTICUS PROJECT will now do that intentionally.”

Tyndale will contribute as the publishing partner in THE ATTICUS PROJECT. “It has always been our desire to use our significant influence to shape what people read and see,” says Tyndale Senior Vice-President Doug Knox. “Creating stories that will move from the page to the screen will contribute mightily to Tyndale’s mission to entertain people on a spiritual level—it is what Spiritainment is all about.”

FILED IN: Monday Morning Insights/Posted: 2006-07-13 15:14

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